講義内容詳細：Ｅｎｇｌｉｓｈ Ｓｔｕｄｉｅｓ Ｃ（英語講義）

戻る
年度/Academic Year 2020
授業科目名/Course Title (Japanese) Ｅｎｇｌｉｓｈ Ｓｔｕｄｉｅｓ Ｃ（英語講義）
英文科目名/Course Title (English) English Studies C(in English)
学期/Semester 前期 単位/Credits 2
教員名/Instructor (Japanese) 石川 ﾙｼﾞﾗｯﾄ
英文氏名/Instructor (English) ISHIKAWA, Rujirat

講義概要/Course description
English in the Media (Advertising) 

This course explores various advertising media. Students will examine and analyze print, billboard, radio, TV, and Internet advertisements for a variety of products and services. Students will learn persuasive techniques and language using in advertising. At the end of the semester, students will create their advertisement for the assigned product.
達成目標/Course objectives
- To understand the basic concepts of advertising 
- To recognize persuasive techniques used in advertising 
- To produce media related text using the relevant language forms and structure 
- To develop analytical critical thinking skills from remembering to creating
履修条件（事前に履修しておくことが望ましい科目など）/Prerequisite
None. 
授業計画/Lecture plan
1
授業計画/Class Class Introduction.
事前学習/Preparation None.
事後学習/Reviewing Observe the advertisements that exist all around.
2
授業計画/Class Lecture: Introduction to Advertising 
事前学習/Preparation Select an advertisement that you like or dislike
事後学習/Reviewing Review and Prepare for a short presentation
3
授業計画/Class Short presentation from students①
事前学習/Preparation Prepare for a short presentation
事後学習/Reviewing Submit your presentation in writing
4
授業計画/Class Lecture: Advertising Techniques
事前学習/Preparation Watch the video clip about "An Introduction to Ethos, Logos and Pathos"
https://youtu.be/9L_G82HH9Tg
事後学習/Reviewing Review and prepare for a short presentation
5
授業計画/Class Short presentation from students②
事前学習/Preparation Prepare for a short presentation
事後学習/Reviewing Submit your presentation in writing
6
授業計画/Class Lecture: The Audience of an Advertisement; Representations in Advertisements
事前学習/Preparation Review and carefully analyze the advertisements that exist all around
事後学習/Reviewing Review and prepare for a short presentation
7
授業計画/Class Short presentation from students③
事前学習/Preparation Prepare for a short presentation
事後学習/Reviewing Submit your presentation in writing
8
授業計画/Class Lecture & Workshop in class: Write a simple classified ad 
事前学習/Preparation review the previous lessons
事後学習/Reviewing Submit the classified ad 
9
授業計画/Class Lecture & Workshop in class: Design a Radio Ad 
事前学習/Preparation Review previous lessons
事後学習/Reviewing Submit a radio ad. 
10
授業計画/Class Final Project:  Rules explanation
事前学習/Preparation Think a topic of interest to you for the final presentation. 
事後学習/Reviewing Prepare for the Presentation 
11
授業計画/Class Final Project Preparation ① Thinking ~ Brainstorming
事前学習/Preparation Prepare the materials for discussion in advance. 
事後学習/Reviewing Review and prepare for the creation phrase
12
授業計画/Class Final Project Preparation ② Creating an Advertisement
事前学習/Preparation Prepare the materials for creating in advance. 
事後学習/Reviewing Review and prepare for the presentation.
13
授業計画/Class Final Project① Presentation 
事前学習/Preparation Prepare for the presentation and discussion.
事後学習/Reviewing Write and evaluation and improvement plan for others
14
授業計画/Class Final Project② Presentation 
事前学習/Preparation Prepare for the presentation and discussion.
事後学習/Reviewing Write and evaluation and improvement plan for others
15
授業計画/Class Semester Review, Wrap-up. 

*Submit the evaluation and improvement plan for other groups 
事前学習/Preparation Review the class content; Self-reflection for the final project. 

*Prepare the evaluation and improvement plan for other groups 
事後学習/Reviewing Review the final project and think about the improvement plan in the future. 
授業方法/Method of instruction
Lecture, In-class discussion, Presentation
成績評価方法/Evaluation
1 平常点 In-class Points 60%
Participating in the class discussion; In-class presentation; Weekly quiz 
2 その他 Others 20% Final Project 
3 レポート Report 20% Assignments
教科書/Textbooks
 コメント
Comments
1 No formal textbook is required. However, the supplemented materials, including video, some reports, and selected additional readings will be made available electronically.
参考書/Reference books
 著者名
Author		タイトル
Title		出版社
Publisher		出版年
Published year		ISBN価格
Price		 
1 Robert W. Bly The copywriter's handbook An Owl Book (Henry Holt and Company) 1990. 0805011943 $12.95 蔵書情報 / Library information
メッセージ/Message
This course strongly encourages and welcomes open communication. Rather than a lecturer, the instructor will act as a facilitator in the class. Questions and discussion in the classroom will also be a central part of teaching. Many topics in the class will be explored through in-class discussions and activities related to assigned readings. 


*We will have a small quiz at the end of every class
*Note that class contents may change during the semester.

[IMPORTANT]【重要】
*ONLINE CLASS: Real-time class (using WebEx or otherapplicable tools) + Self-learning using assignment (if any) 
Please check the latest information on the CoursePower (ex.how to access)
★★<font color="#404040">For students who has problem regarding participatingin the online class, please do not hesitate contact me via my email: rujirat@sccs.aoyama.ac.jp ★★</font>

★★<font color="#404040">I also tweet some basic information on myTwitter Account: @gift_aca ★★</font>

※<font color="#404040">オンライン授業実施に当たり、リアルタイム型と自己学習型を実施する予定。</font>
※<font color="#404040">最新の情報はCoursePowerをご確認ください</font>
<font color="#404040"></font>
その他/Others
1.Be attentive to theother speakers and ask questions of the presenting student. 
2.I take class attendance seriously. 
• A student with less than 80% attendance will not receive agood grade.  
• A student who attends less than 1/3 of scheduled classeswill receive a failing grade.
• Absence will be excused for special circumstances such asillness, family emergency upon written request.

＊＊<font color="#404040">[ONLINE CLASS]</font>
Class attendance is counted by the quiz answer submission.Therefore, students who cannot participate in real-time class, please submitthe answer before the deadline. 

＊＊オンライン授業の場合、クイズの回答を出席カウントにしています。
アクセス困難などでリアルタイム配信時に参加できない学生は、期限内に<font color="#404040">Quizを提出すれば、出席とします。</font>
キーワード/Keywords
English     Advertising     Communication     Media